In the world of digital marketing, the choice between SEO (Search Engine Optimization) and SEA (Search Engine Advertising) is a crucial issue for businesses looking...
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Marketing and Webmarketing
#marketing and #webmarketing
marketing is the way of presenting your object, idea or know-how to advantage with the aim of selling it.
This involves presenting your product/service well to the prospect:
- emphasising its strong points,
- limiting the importance of weak points,
- and trying as much as possible to show the advantage offered over other possibilities.
Among the Gauls, this is mercatics.
And we also have webmarketing. These are the techniques used on the web (e.g. conquest marketing) to either :
- make yourself known on the Internet,
- develop your business.
Speaking of webmarketing techniques, can we consider artificial intelligence to be one? You’ve got three hours!
Common marketing terms
Generic webmarketing terms
SMO (Social Media Optimization): “Social Search Engine Optimization” includes activities aimed at developing your company's visibility via social media.
SEA (Search Engine Advertising): paid search includes activities aimed at buying advertising space on search engines, in particular through the purchase of keywords.
How does an innocuous video become a global buzz? That's the magic of viral marketing.
Is TikTok set to replace Google? A recent study reveals that more than a third of Generation Z prefer this application for their online searches.