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A blog is like a website that focuses mainly on written content.
These are blog articles, also known as blog posts.
As well as text, it is of course possible to publish:
- photos, images,
- white papers,
- and videos…
The person who writes the texts for their readers is called a blogger. Bloggers often write on a particular subject… but it’s not unusual to read about bloggers writing on a wide range of subjects.
Why is it important to have a blog ?
A blog allows you to share your expertise, improve your SEO and create a relationship of trust with your potential customers.
What's the ideal frequency for blog posts?
Regularity is key. We recommend publishing at least one article a week to keep your readers engaged and improve your search engine rankings.
What kind of content can I publish on my blog ?
In addition to articles, you can share case studies, infographics, videos, interviews, white papers, etc., to diversify your content and reach a wider audience.