Serrurerie Moderne logo redesign

The graphic proposals of the Serrurerie Moderne logo

We submitted 4 graphic proposals to our client, 2 of which were with variations.

Our graphic designer, Judith, highlighted the “French manufacture” and the know-how “since 1973” in some of the proposals. In terms of colours, she worked with different shades of blue and metallic effects with, in addition, a proposal in orange. For the symbol, Judith used the combination of the initials S and M to create a monogram and she also offers a version with the pictogram of a key.

Typography: Judith mainly worked with stick fonts (sans serif) for its clarity and modernity; However, there is a proposal with a font with serif for its traditional side.

First proposal and its declination

Second proposal and its declination

3rd ^{graphic proposal}

4th ^{graphic proposal}

Our client selected the first proposal on a blue background with a request: to thicken the band representing the colors of the French flag.

Here is the final version of the logo; Seduced?