Natural referencing training
If you want to optimize your website or communicate effectively on the various social platforms, you need to master the Internet!
Precise identification of training objectives and adaptation to the target audience
The AntheDesign agency is listed in DataDock
Topics generally covered in SEO and Web Marketing training courses:
- Understand the digital world and its challenges,
- How to use digital communication?
- How to optimize and maintain your search engine optimization?
- Define your SEO strategy.
A website audit is carried out beforehand by the trainer, in order to personalize the training courses and determine the prerequisites. The audience is informed by transmission of the audit.
A training program is given to the trainee and the customer, indicating :
- Training methods,
- Adaptation certificate,
- Teaching methods.
Our training courses are short, generally lasting one day, depending on requirements. We tailor the training program to the needs of the trainee and his or her company.
The trainer evaluates the trainee orally at the end of the course to identify what has been learned or to suggest a new course at a later date. An e-mail report is then sent to the customer summarizing what has been learned during the training and what remains to be learned if the trainee has not assimilated everything.
Training: resources and pedagogical follow-up
The means and teaching aids made available to trainees are :
- Printed and projected training material (video projector),
- A PC with Internet connection for practical use.
The training is evaluated by our trainees in the following way:
- Hot off the press,
- Cold results,
- Audit and implementation of monitoring tools for YOODA INSIGHT and SEEURANK products (Yooda SEO solutions are 100% French).
After a while, you’ll see the results of these evaluations in the SEO results for the website in question. They can be measured with Google Analytics and Google Search Console.
Our organization’s internal continuous improvement process is based on an evaluation given to the trainee at the end of the training, as well as a checklist linked to the training. Our training courses are short, generally lasting one day, depending on requirements. We tailor the training program to the needs of the trainee and his or her company. The trainer evaluates the trainee orally at the end of the course to assess what has been learned or to suggest a new course at a later date. An e-mail report is then sent to the customer summarizing what has been learned during the training and what remains to be learned if the trainee has not assimilated everything.
Professional qualifications and ongoing training for training staff
The trainer is also a company manager, Web Project Manager and recognized expert in SEO and webmarketing. He maintains his skills by keeping abreast of web developments and managing customer projects throughout the year. Skills are maintained “in the field”.
Conditions for informing the public about training opportunities
A website audit is carried out before and after the training course, to put the trainee’s knowledge of webmarketing and SEO into practice.