SEO file: all the tips and advice for the referencing of your website!

In this SEO guide, you will find all our articles on SEO.
We advise you to read the articles in the order of publication so as not to be lost.

Happy reading!

1. SEO for Dummies: What You Need to Know to Get Started!

Knowing how to develop a website is good, but knowing how to reference it correctly is better!

Natural referencing (SEO) is a very complete and rather broad subject. Feeling overwhelmed (especially at the beginning) is completely normal, but don’t panic, we’re here to help you see a little more clearly!

Understand what SEO means, the fundamentals and the challenges of this SEO method but also how search engines behave with your content with the help of our article!

After reading this one, you will have an idea of what to expect! We promise, it’s very simple!

1. Le SEO pour les nuls : ce qu’il faut savoir pour débuter !

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2. SEO consultant: focus on the craftsman of your web referencing

When we talk about computer science, we all have in mind the image of a “geek” immersed in his code who rarely communicates with the outside world.

However, with the evolution and impact of digital technology in our society, this preconceived idea dating from the 90s is gradually running out of steam.

New professions have been born since then and developers are no longer in the majority on this market. Among others, the following have appeared in the web sector:

• project managers,
• traffic managers,
• Data scientists,
• and SEO consultants !

What does the profession of SEO consultant consist of? What are their daily missions, what is their profile?

Find everything about SEO consultants in our article!

2. Consultant SEO : focus sur l’artisan de votre référencement web

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3. SEO fundamentals to put into practice for your website

Have you just finished developing your website and want to start its natural referencing in order to capture traffic and better position yourself on search engines?

Whether it’s an understanding of how their algorithms work, the possibilities offered by audit tools, or basic advice, understand these fundamental SEO devices that will propel your site forward and learn how to implement them within your web platform with the help of our article!

3. Les fondamentaux du SEO à mettre en pratique pour votre site web

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4. SEO: the natural referencing of your website in 3 letters

Since the beginning of this article, we have been talking about SEO referencing, however we have not yet defined this acronym which may still seem vague and barbaric to you.

It’s time to correct this and talk about one of the key players in your future visibility on the internet!

Learn what is behind the term SEO!

What is its meaning? What is its importance? What are the solutions that will allow you to optimize it?

So many questions whose answers are in our article!

4. Qu’est-ce que le SEO ? Le référencement naturel caché derrière 3 lettres ?

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5. Why create an SEO Friendly website?

Putting a site online is not enough to be visible on Google and the SEO databases discussed above are interesting but time-consuming when applied at the end of projects.

To optimize your visibility on search engines, get a head start!

Minimize the chances of forgetting, save time and money by applying SEO Friendly design!

Find out what it means, understand its importance and discover some tips related to this discipline by reading our article!

5. Pourquoi créer un site internet SEO Friendly ?

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6. Why and how to produce SEO content for your website?

If you have assiduously followed all the articles so far, you will have understood that SEO content is essential. Nowadays, good positioning on search engines cannot be achieved without it! Learn about the SEO criteria that Google expects when browsing your textual and visual content, how to optimize your pages as much as possible, and more!

Find out all about SEO content in the article below!

6. Pourquoi et comment produire du contenu SEO pour votre site internet ?

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7. What is a zero position on Google? An SEO opportunity?

Did you know that there is an even more popular positioning than the first place on search engines?

This is of course an opportunity for additional visibility for your web page, which however has some disadvantages…

What is it about? From the zero position! Did you also know that statistically you have all been confronted with this type of content (without knowing it)?

With the help of our article, find out what is called position zero, what it looks like, how it manifests itself but also what are its benefits and harms in terms of SEO!

7. Qu’est-ce qu’une Position Zéro sur Google ? Une opportunité SEO ?

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8. SEO, let's talk SEO - Act I: Google PageRank

Your positioning on search engines is not only determined by your SEO content production, that would be too easy!

There is a criterion called PageRank that is not to be taken lightly, and which is probably the most important of all when we linger a little on the search results.

What is PageRank? How is it calculated? What are the techniques that allow you to improve?

Check out this article to learn more!

8. PageRank : Comment Google note vos pages (et comment en profiter)

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9. SEO, let's talk SEO - Act IV: Local SEO

In recent years, (geo)located searches have multiplied and now allow you to obtain information according to your geographical area.

This was obviously quickly assimilated as a new SEO criterion by specialists.

When properly mastered, local SEO can strongly promote your business. Understand how to build your localized SEO campaign, in what forms its benefits manifest themselves as well as concrete examples!

If you have a rather small catchment area, this article is for you!

9. Le référencement local, parlons SEO, Acte IV

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10. RankBrain: Google's artificial intelligence is a new SEO criterion

No need to rack your brains with wacky keywords when developing your SEO content!

Google now analyzes and processes Internet users’ searches in order to provide the best possible results.

When search engines, artificial intelligence and machine learning coexist, it gives rise to a new SEO criterion.

Understand what has changed since the deployment of Google RankBrain, from how it works to its impact on your natural referencing by consulting our article!

10. RankBrain : l’intelligence artificielle de Google est un nouveau critère SEO

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11. The periodic table of SEO success factors

We are aware that SEO is a vague subject that depends on a lot of factors and that it is very complicated to memorize them in a very short time.

These are notions that are retained by dint of practice and habit.

We therefore suggest that you keep a summary in front of you while you get your hands dirty.

Find in our article all the key SEO factors in the form of a table (available for download)!

11. Le tableau périodique des facteurs de réussite SEO

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12. Trust FLow: an SEO indicator focused on trust and quality

Did you know that your content has a quality index? Yet this is the case!

This is obviously another SEO criterion that allows you to position your content on search engines.

Its name? The Trust Flow! The higher it is, the more qualitative your content is considered to be!

Would you like to learn more and calculate yours? After reading our article, TrustFlow will no longer hold any secrets for you!

12. Trust Flow : un indicateur SEO orienté confiance & qualité

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13. What are the three main SEO techniques?

It’s no longer a secret to you: SEO techniques are many and varied.

Applying them all can be long and laborious, but there are some that should be used as a priority.

Indeed, some have more impact than others and are more profitable compared to search engine algorithms!

Whether it’s content optimization, link building or keywords, find in our article everything there is to know about the three main techniques to apply in the context of SEO optimization.

13. Quelles sont les 3 principales techniques SEO ?

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14. Title tag: deciphering a major SEO criterion to optimize your SEO

Content optimization is a must when it comes to natural referencing.

Doing without it is clearly no longer possible nowadays, which is why it must be applied to all your projects!

Some elements are more important than others, and it is one of them that we have chosen to talk about today.

Easy to integrate into your projects, understand the usefulness and importance of the “title” tag within your content with the help of our article!

14. Balise Title (titre) : décryptage d’un critère SEO majeur pour optimiser votre référencement

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15. SEO: how to optimize image referencing?

Content optimization is a very vague subject…

After talking about the “title” tag, we suggest you take a look at another essential element: image referencing!

Why do SEO on this type of content, you may ask? The answer can be found in our article!

Understand what levers to exploit, how they work as well as other tips related to images and natural referencing!

15. SEO : comment optimiser le référencement des images ?

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16. What is a do follow link and why is it essential for your SEO?

Hypertext links have been part of our daily lives for a few years now.

Whether on search engines or on websites, it is no longer possible to avoid them. Are you sure you know all of their features?

Did you know, for example, that they can impact the positioning of your content on the web and more generally your SEO actions?

If you still want to accumulate knowledge about content optimization, that’s good, we’ve got you covered!

Find out what do-follow links are, their role and how to use them!

16. Qu’est-ce qu’un lien do follow et pourquoi est-ce essentiel pour votre SEO ?

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17. What is link building and how to use it to boost your natural referencing?

As we told you, hyperlinks have little-known and yet very interesting properties when it comes to natural referencing!

Another SEO strategy made possible by links is to build a quality network from them.

It is by integrating your content on other sites that it will grow little by little!

Want to learn more? Understand link building and learn the basics with the help of our article!

17. Qu’est-ce que le link building et comment s’en servir pour booster votre référencement naturel ?

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18. SSL and SEO, feedback on a winning duo on the SEO side

SSL certification, HTTPS protocol and SEO certification, get ready for a positive experience!

18. SSL et SEO, retour d’expérience sur un duo gagnant côté référencement

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19. SEO, let's talk SEO - Act II: content

Discover the importance of title, meta description and keyword tags within your web pages!

19. Référencement, parlons SEO – Acte II : le contenu

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20. SEO, Let's Talk SEO - Act III: Duplicate Content

Understand how duplicate content is harmful to your content and how it impacts your SEO!

20. Référencement, parlons SEO, Acte III : duplicate content ou contenu dupliqué

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21. 10 SEO Tips to Improve Your SEO on Google

The use of semantic tags, author authentication and the sitemap are among them. The 10th tip will really surprise you!

21. 10 conseils SEO pour améliorer votre référencement sur Google

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22. The 5 SEO tips we don't know yet!

Here are five new tips to help you stand out in SEO!

22. Les 5 astuces SEO que vous ne connaissez (peut-être) pas encore !

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23. 6 common SEO mistakes to avoid at all costs!

Some mistakes can hurt your SEO work. Find out what the most common mistakes are and how to avoid them with the help of our guide!

23. 6 erreurs SEO fréquentes à éviter absolument !

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24. What is Negative SEO and how to protect yourself from it?

Understand the basic principles of negative SEO, its impact and how to protect yourself from it with the help of our article!

24. Qu’est-ce que le Negative SEO et comment s’en prémunir ?

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25. What is Black Hat SEO?

Definition, techniques and risks for your SEO. Find out what’s behind Black Hat SEO!

25. Qu’est-ce que le Black Hat SEO ?

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26. Google Penguin 4.0 in real time, what changes on the SEO side?

What is Google Penguin? What is its use? What are the impacts on your website in terms of SEO? The answers are here!

26. Google Penguin 4.0 en temps réel, quels changements côté SEO ?

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27. SXO or Search eXperience Optimization: the successor to SEO?

What is search experience optimization and why should you care?

27. SXO ou Search eXperience Optimization : le successeur du SEO ?

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28. SeeUrank: Yooda's SEO software to improve your SEO performance

SEO audit, optimization, performance or popularity analysis. Discover the major features that Yooda SeeUrank offers!

28. SeeUrank : le logiciel SEO de Yooda pour améliorer vos performances en référencement

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29. Yooda INSIGHT: a powerful SEO tool to boost your SEO!

Be smart! See how your competition is doing through keywords and more!

29. Yooda INSIGHT : un outil SEO performant pour booster votre référencement !

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