What makes a good TikTok agency?

In France, with almost 10 million daily users, i.e. around 15% of the current population, TikTok represents a considerable market for brands. Would you like to take advantage of the potential of this social network and reach a new audience? A specialized TikTok agency will help you achieve your goals and develop your online reputation.

What is a TikTok agency?

A TikTok agency is a company specializing in the distribution of viral content on the ByteDance platform.

Comprising a team with a passion for digital marketing, it supports brands in the development of their communication strategy.

Thanks to its expertise, the TikTok influencer agency promotes its customers’ products and services. We create short videos to reach a young, active community.

What does a good TikTok agency do?

You may not know this: 1 in 3 users who see a product on TikTok then decide to buy it(source TikTok).

This fast-growing figure underlines the direct impact of the platform on purchasing decisions.

If you want to join this trend and boost your sales, a TikTok Ads agency will be your best ally.

Here’s an overview of their main missions.

1. Design original, engaging content

On TikTok, originality is king.

To make an impact, it’s essential to offer content that’s creative, authentic and in tune with current trends.

TikTok agencies will help you:

• develop original concepts: challenges, trends, innovative formats…
• how to adapt your publication (short formats, vertical videos, trendy music): they teach you how to master the codes of the TikTok platform to optimize your influencer strategy,
• and extend your collaboration: thanks to their networks, you’ll be able to collaborate with influencers to reach new audiences and strengthen your brand image.

2. Develop a winning TikTok strategy

Producing entertaining videos is great, but standing out on TikTok is even better!

To attract a qualified audience and build a loyal community, a solid, personalized marketing strategy is essential.

TikTok’s specialized influencer agencies bring you their expertise to design original, high-impact posts tailored to your target audience.

From defining your objectives to measuring your return on investment (ROI) and managing your editorial strategy, they’re with you every step of the way as you grow your business on TikTok.

3. Develop targeted advertising campaigns

Although TikTok ads offer exceptional visibility, their effectiveness depends on a targeted strategy.

A specialized agency is responsible for :

• Identify your ideal target: who are your potential customers? What are their interests and habits on TikTok?
• create personas: thanks to TikTok’s advanced targeting tools (age, gender, location, interests), thedigital agency can precisely define your target audience.
• choose the right advertising formats: In-Feed Ads, Top View, Branded Effects, Brand Takeover, Hashtag Challenges, the choice depends on your marketing objectives.

4. Analyze and track the performance of your TikTok Ads campaigns

How do you ensure that a campaign achieves its objectives? It’s a legitimate question that every brand needs to ask itself to improve its presence on TikTok.

The answer is simple: it lies in rigorous performance monitoring.

Thanks to the skills of a TikTok marketing agency, you benefit from in-depth analysis of your data such as :

• Real-time tracking: number of views, comments, Likes… The experts measure the impact of each TikTok ad to give you a clear view of your performance;
• Identification of flagship publications: they determine the content that generates the most engagement to optimize your strategy;
• optimize your campaigns: they closely monitor the performance of your ads and adjust their strategy in real time to maximize your ROI.

5. Supporting TikTok influencers

An agency specialized in TikTok doesn’t just work with brands and companies.

It offers full support to influencers from all horizons in the design and promotion of their sponsored posts.

By calling on these experts, you will benefit from personalized advice to strengthen your credibility and visibility, for example:

• the type of video to be produced ;
• messages to be broadcast ;
• trends to follow…

Not only does the agency bring its expertise in brand strategy, it also guides the influencer in creating content that resonates with his or her community.

A good TikTok agency meets your needs: which one to choose?

There are several types of influencer agencieson TikTok, each responding to specific brand expectations.

Influencer agencies

Just as a sports agent negotiates his athlete’s contracts and advises him on his career, a TikTok influencer agency is the representative of his talent on the Chinese platform.

More concretely,:

• negotiate advantageous partnerships with brands aligned with the influencer’s image;
• manages customer (brand) relations to ensure smooth, efficient communication;
• supports influencers in the production of high-impact videos, and provides personalized follow-up to optimize performance.

TikTok creative agencies

Creating content for TikTok isn’t just about filming and posting.

To break through on this platform, you need to master a specific set of skills:

• understand the mechanics of themobile application algorithm;
• identify emerging trends ;
• produce authentic videos that resonate with your fans…

These tasks are complex. That’s where TikTok Creative Partners comes in.

Thanks to their specialized expertise and in-depth knowledge of the social network, these experts can help you design tailor-made digital strategies.

TikTok influencer marketing agencies

Not to be confused with content creation agencies.

An influencer marketing agency offers comprehensive expertise. She specializes in video creation and the implementation of TikTok Ads campaign strategies .

Good to know: the clients of this type ofsocial agency are not TikTok influencers, but rather brands looking to reach a targeted audience.

TikTok Ads media agencies

With over 1.5 million active users worldwide, TikTok offers instant global reach.

Thanks to the expertise of a TikTok Ads media agency, you’ll have the opportunity to reach a very wide audience.

Specialized in TikTok ad launches, these experts design campaigns perfectly adapted to your brand image. They’ll find the most effective formats and creative to capture the attention of your target audience.

To conclude

Whether it’s Facebook, Instagram, X, using an influencer marketing agency is essential if you want to make your mark among the thousands of creators on social networks.

To choose the right TikTok agency in France, ask yourself the right questions! What are your precise objectives (awareness, traffic, leads, sales)? What is the agency’s experience with TikTok campaigns?

 

Credit rvlsoft – stock.adobe.com