Google Leaks: Understanding the revelations about Google’s algorithm
Google's web page indexing and ranking algorithm is a well-kept secret. However, leaks of information, known as " Google Leaks ", revealed some elements about its operation.
These revelations are of particular interest to SEO professionals, but also to anyone with a website. In this article, we explain in a simple and accessible way what these Google Leaks contain, their impact, and how to adapt your SEO strategy accordingly.
What is Google Leaks?
The term “Google Leaks” refers to leaks of internal Google information, often in the form of documents or testimonials, that reveal details about how its search algorithm works.
These leaks are rare, but they allow us to learn more about the criteria used by Google to rank websites.
What do these revelations contain?
The Google Leaks have highlighted several interesting points such as:
- the importance of user signals. Google takes into account user behavior, such as the time spent on a page or the rate of clicks on a link in search results;
- the weight of the original content. Pages with unique and relevant content rank higher;
- Backlinks aren’t everything. While inbound links are still important, Google seems to be giving more weight to other quality signals;
- Frequent updates are an asset. Sites that regularly publish fresh content are more likely to rank well;
- the impact of artificial intelligence. Google is increasingly using AI to interpret page content and better respond to user intent.
Real-world examples of SEO impact
The case of blogs with a high engagement rate
If a blog receives a lot of comments and visitors spend several minutes on it, Google can interpret this as a sign of quality and improve its ranking.
The importance of updated content
A news site that publishes recent articles every day is more likely to appear at the top of the results than a site that only publishes occasionally.
The effect of well-structured internal links
An e-commerce site that links its product pages with relevant internal links makes it easier to navigate and can improve its SEO.
How to adapt your SEO strategy?
Following the revelations of Google Leaks, here are some recommendations:
- Improve the user experience. Make sure your visitors quickly find the information they’re looking for;
- Create relevant and unique content. Google prioritizes quality over quantity;
- Optimize your site for artificial intelligence. Use natural, structured language to make Google understand your content better;
- Update your site regularly. Refresh your pages to show that they’re still relevant.
Conclusion
The Google Leaks offer a new insight into Google’s ranking criteria. Although these revelations do not replace a well-established SEO strategy, they do allow you to adjust your practices to improve your positioning.