Website audit and SEO audit

From pinpointing flaws to setting up your site’s objectives, our agency is here to help you optimize your website, identify areas for improvement and help you get ahead on the Internet.

What is an SEO audit?

When you’re building something, you need a solid foundation. That’s why an SEO audit is the best solution.

An SEO audit consists in analyzing the reasons for a website’s positioning. An in-depth study of your site and an SEO audit will give you a clearer picture of the site’s foundations.

On your behalf, we check whether they are solid enough. In fact, the audit allows us to explore every possible avenue of improvement and optimization for your site. It’s the key to better visibility results and increased brand awareness.

What can an SEO audit reveal?

If, when you created your site, you directly provided it with an SEO environment, the purpose of the audit will be to check that the site is running without any SEO problems.

On the other hand, if you haven’t built the site on a solid SEO foundation, you need to look for the elements that are slowing down your site in terms of SEO.

Many fundamental elements can be revealed during an SEO audit:

• slow site speed,
• content of far too low a quality,
• a crucial lack of keywords,
• poor HTML code construction,
• (too) low qualitybacklinks,
• unsuitable URL structure,
• the absence of Responsive Design (essential these days),
• poor optimization of meta title and meta description,
• a poorly designed sitemap that blocks indexing,
• out-of-date security protocols,
• a decline in the quality of keywords, attracting fewer visitors,
• or a link problem (dead links)…

Everything is analyzed and pointed out by our audit!

As soon as something goes wrong, we make a note of it in our final report, so that we can let you know when we’ve finished.

Of course, there are other reasons for the drop in traffic to your site that can impact your visibility and SEO.

That’s why our team does everything in its power to find the flaws in your web space. Because the health of your site is our priority, our experts find the faults and provide you with a full report and a solution for correcting them.

Your corrected site can resume its race to the top of the Google rankings.

An audit to help you achieve your future goals

The purpose of an SEO audit is to set objectives for your site.

These objectives will determine your site’s future scores. If you want a certain number of views, to increase your click-through rate, to boost your sales, to be more present in search results, to have more visibility on networks, to lower your bounce rate, all you have to do is enter this parameter in the objectives.

After a certain period of time, we analyze the figures to find the point that made it possible, or not, to reach this objective. We then work on this point until we reach the desired goal.

Analysis of your site, inside and out

A quality SEO audit will focus on several points. To maximize searches, our teams will focus on :

1. technical parameters,
2. internal and external site parameters.

For greater transparency, we have compiled a non-exhaustive list of the various control points applied by our agency. These parameters include :

• identification of technical factors blocking site and page indexing,
• flow metrics (Trusflow and Citation Flow),
• analysis of all your website pages,
• management of web redirects (301 and 302),
• the relevance of targeted keywords,
• your positioning and that of your competitors on your keywords,
• traffic analysis and its various components,
• site architecture and internal link structure (meshing),
• editorial content (text and images),
• the user journey and user experience,
• conversion tunnel analysis,
• opportunities on vertical searches such as social networks, Google image…

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Improve your site’s strengths and weaknesses

By looking for flaws in your site, you’ll be able to identify its weaknesses and correct them.

An SEO audit offers a number of benefits, such as increasing site traffic, conversion rates and, by definition, sales. Once you’ve applied the audit’s advice, you should notice a noticeable improvement in your website and its presence in search results (SERPs). There are two types of audit:

1. on-site, which is more technical and focuses on the site itself (content, keywords, links present on the site, code, page structure, etc.);
2. and off-site, more focused on thesite’s external environment (backlinks, site authority, competition, metrics, citation flow, trust flow…).

On-site SEO audit

A good SEO audit will really help you improve your online presence.

The analysis brings together a large number of important points to considerably improve your site.

Among these points, we can find the most important parameters such as :

• keyword cohesion,
• content quality,
• checking accessibility on all terminals (robot, sitemap),
• site code cleanup,
• the general structure of the web space.

Key words

If any information is missing, our agency will help you improve the SEO of your web space.

For example, your site may not be relevant to your field of activity. In this case, you need to rethink the keywords that will help Internet users find you.

By listing keywords related to your own business, you’ll find it easier to rank for more relevant and judicious terms. This way, you can reach your own target audience on keywords that people are actually looking for!

Site content

We also focus on the content of your site.

Whether it’s the quality of the proposed articles or the relevance of the keywords, nothing is left to chance. We also check incoming links.

After a certain point, a link embedded in an article or page loses its value. So it’s important to spot them so they don’t drag your article down with them. We pay particular attention to the quality of this content and to the presence, or absence, of duplicate content.

If your content isn’t of high enough quality, Google may penalize you; if it’s duplicated, Google may also penalize you.

Accessibility and indexability

We also analyze your site’s accessibility by checking the robot.txt to ensure that your entire site is visible and accessible to Google and other search engines. We also analyze the sitemap of all sites under audit: this enables us to check the site’s architecture and compliance. The sitemap acts as a map for a website, listing the urls present on the site.

This is a great help to search engines in finding their way around your site. We also check redirects (301 and 302).

Each of these elements is essential, as they can have an impact on your ranking in search results.

Code cleanup and site structure

For greater clarity, we analyze the code and put things in order without touching the visual and graphic aspects. We analyze the site’s structure, keeping an eye on the hierarchy of headings, their concordance and logic. We make sure that headings follow each other (from H1 to H6) and are well linked.

Off-site SEO audit

An off-site SEO audit will help you make your website more popular. Thanks to this type of audit, we’ll be able to detect other, more in-depth problems, based on a fairly technical analysis of the objectives to be achieved.

We’re talking about trustworthiness, relevance, popularity, bounce rate and mesh. Off-site analysis enables you to better understand the reactions of visitors to your site.

Competition

Our SEO experts analyze your site’s competition to find out what’s working and what’s not, and to identify new areas for improvement. We analyze their keywords and content to see what can be improved. In this way, we can look at what works best, without ever copying.

The ideal is to find attractive and interesting queries that are in demand (with a high search volume), with relatively low competition.

Metrics

We take into account various metrics such as :

• page loading times,
• the confidence index,
• Trust Flow,
• and Citation Flow.

Trust Flow corresponds to the level of trust Google places in your site and its credibility. The higher it is (above 60 in particular), the “better” the site is in the eyes of Google and the search engines. To improve this rate, backlinks are the best solution.

Citation Flow is closely linked to Trust. It corresponds to the quantity of incoming links. Similarly, the higher the score, the better.

The higher the scores in these two criteria, the more authoritative the site.

Backlinks

So, to perfect your two Flow -but not only-, we naturally check backlinks and their presence, quality and relevance.

Links from other sites are very interesting, and we need to capitalize on them too, but above all on their quality and the quality of the sites they come from. We don’t recommend building links from sites that have little appeal to Google or that have nothing to do with your business!

Geolocation and GMB

Then, to audit your site’s external environment, we also take an interest in your company’s geolocation.

This may have been poorly implemented on your website. Indeed, for certain services, web users often add location to their searches. If you haven’t told Google, on your Google My Business (GMB) page, where your business is located, there’s a good chance that your website won’t come up in the search results.

It’s worth noting that a site that doesn’t undergo an audit runs the risk of falling in Google’s rankings. Indeed, in the event of a major problem, the search engine may drop you in the SERPs, penalizing and damaging your visibility.

With a site audit, our team ensures that your site is well designed and maintained. We can find out what’s not working and fix it.

Contact our agency for your SEO audit

After a lengthy analysis, we provide you with a comprehensive analysis report.

In it, we outline the various parameters you need to improve to optimize your site in the search engines. You’ll gain in referencing, visibility, notoriety and popularity.

For more information, don’t hesitate to contact us for a website audit.

Please note: to carry out your audit, we require access to your Google Analytics and Google Search Console accounts. If you don’t have access to these services, we can create them for you.